Professor Ruffolo has long-standing experience with regard to advertising and media law, as he has been one of the pioneers in dealing with these topics in our country. Besides having being one of the first scholars studying the issues of product placement and having authored various publications in the field, including the first commentary to the Italian “Code of Self-regulation in Advertising”, he assists on a regular basis several businesses before the represents numerous clients bringing and discussing cases before the “Giurì” of Self-regulation in Advertising.
The Firm provides assistance to a wide range of businesses operating in various industries, as well as to advertising agencies, advising its clients on advertising campaigns and claims promoting any kind of product through extremely diverse means (the internet, the press, television, etc.) and on the labeling of products and product placement. The Firm advises businesses in the management of contests and in the negotiation and drafting of advertising and sponsorship contracts.
A dedicated team of experts assists the Firm’s clients in the context of litigation concerning advertising, before courts and the “Giurì” of Self-regulation in Advertising, as well as before the Italian Competition Authority (AGCM) and other administrative authorities.
The Firm advises and assists, in and out of court, its clients, both businesses (newspapers, media corporations, etc.) and individuals, in the field of media law, dealing with any kind of issues related to offenses via the press, damage compensation for libel, freedom of the press and liability of journalists and editors.
The Firm provides legal assistance to major Technology, Media & Telecommunication (TMT) companies and to corporations in the field of electronic communications, specifically with regard to regulatory and compliance issues in the telecommunication industry, B2B and B2C contractual relations and antitrust issues. Furthermore, a dedicated team of lawyers assists clients in all related litigation, both civil and administrative, as well as before the Italian competent administrative authority (AGCOM).
News and Insights
On September 21, 2020 Prof. Ruffolo will take part as a speaker at the webinar organized by UPA - Utenti Pubblicità Associati, titled “Per niente artificiale. A.I. e nuove frontiere per il business e la comunicazione”.
The book “Intelligenza Artificiale – Il diritto, i diritti, l’etica”, edited by Prof. Ruffolo and published by Giuffrè Francis-Lefebvre, is now available.
As in China, Singapore and South Korea, a contact tracing app is also being developed in Italy. The app will be able, during the so-called "Phase 2" of the health emergency, to monitor the individual's contacts with infected subjects, based on the recording of the position of the individual’s smartphone with respect to other devices.
The current state of emergency relating to the spread of Covid-19 (“Coronavirus”), also following the measures adopted by the Government to contain the spread of contagion, places businesses, but also individual citizens, in the face of new problems, also of a legal nature
The latest issue of the Italian law review “Giurisprudenza Italiana” (issue no. 7/2019) features a vast monographic section on the topic of “Artificial Intelligence and law”, edited by Prof. Ruffolo and Prof. Enrico Gabrielli (University of Rome - Tor Vergata).
On December 20, 2017 the Ministry of Health published the new Guidelines on advertising of medical devices, updating and integrating the previous guidelines of March 2013.