On September 21, 2020 Prof. Ruffolo will take part as a speaker at the webinar organized by UPA - Utenti Pubblicità Associati, titled “Per niente artificiale. A.I. e nuove frontiere per il business e la comunicazione”. The event will constitute a qualified opportunity for debate between sector experts, who will discuss the new scenarios and new problems related to the use of Artificial Intelligence in the management of the business and, in particular, commercial communication and advertising.

The panel will be composed not only of academics, but also of representatives of leading companies in the sector, including Google and TIM, as well as the President of UPA and the Secretary General of the Istituto di Autodisciplina Pubblicitaria.

The event will also include the presentation of the volume “Intelligenza Artificiale – Il diritto, i diritti, l’etica”, Ruffolo (ed.), Giuffrè Francis Lefebvre, 2020.

Any information on the event may be found at the following link: https://www.upa.it/it/eventi-upa/appuntamenti/per-niente-artificiale-a-i-nuove-frontiere-per-il-business-e-la-comunicazione.html